Launch of the website 7 Acts of Love over a whole floor at the Great Eastern Hotel, 2022
7 Acts of Love was commissioned by e-2
7 Acts of Love was an online space offering an interactive therapy session with a bot therapist about separation. It has preceded the current (2025) AI therapy trend. The site was inspired by Say Cheese one-to-one performances, developing the live project into the medium of the Internet. The launch was also an experiment in making therapy sessions communal, with the option for private sessions.
7 Acts of Love website had three parts: an extensive archive of Marcus Fisher projects, the therapist room – a permanent sound and image interaction with a bot-therapist, and a live online residency where people could chat to the artist one-to-one, for 4 days during April 2002. 7 Acts of Love website no longer exist, the technology that was used for the therapist bot is now extinct.
Links/Downloads:
Essay: Matt Wolf, ‘Passing as Marcus Fisher’, Heeb Magazine (November 2004)
Interview: Mojca Kumerdej, ‘In bed with Marcus Fisher’, 2002 (Text in Slovenian)
Additional project information: e-2
Additional project information: Foxy Productions press release